ETHICAL ISSUES IN ADVERTISING

-

ETHICAL ISSUES IN ADVERTISING

Advertising means a mode of communication between a seller and a buyer. Ethics in advertising means practicing a set of well-defined principles which govern the ways of communication taking place between the seller and the buyer. An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency.

Though there are many benefits of advertising, there are some points which don’t match the ethical norms of advertising. Nowadays, ads are more exaggerated and a lot of puffing is used. Sometimes the genuine consumers may get confused, whether to believe the claims in the ads or not. The advertisers usually claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading and unethical.

According to Vatican, ads should follow three moral principles - Truthfulness, Social Responsibility and Upholding Human Dignity.  During times of stiff competition, business finds it very difficult to make ads and attract customers, keeping all conditions.


Comments

  1. AnonymousFebruary 3, 2022 at 7:26 AM

    Lucky Club Online Casino site
    › luck-club- › luck-club- Lucky Club Online Casino is an luckyclub independent, regulated and fully-regulated online casino with a focus on high-quality online games, high-quality video slots, high

    ReplyDelete

Post a Comment

Popular posts from this blog

FEATURES AND CHARACTERISTICS OF HOSPITALITY INDUSTRY

-
FEATURES AND CHARACTERISTICS OF HOSPITALITY INDUSTRY     Hospitality is a service industry. Therefore, all the features and characteristics of service industry are seen in hospitality also. The characteristics such as intangibility, perishability and inseparability are the most common features seen in hospitality industry. Intangibility : Services offered by the hospitality industry are to be experienced. Here the services are performed with friendliness, care and sincerity. Such services are meant to satisfy the guests. These services are to be felt. Perishability : Service offered in hospitality industry should be enjoyed at that time itself, otherwise this particular service irreversibly vanishes as it was used by the service users. The service, if not accepted on time it will be lost. Inseparability : Production and consumption of service take place simultaneously and it cannot be separated from the provider or receiver. The service offered by the host cannot b...
Read more

BUSINESS ETHICS

-
BUSINESS ETHICS   Business being a social organ shall not be conducted in a way detrimental to the interests of the society and the business sector. The business as social establishment, should follow certain ethical values and rules. These can be called business ethics. The term ‘Business Ethics’ refers to the system of moral principles and rules of the conduct applied to business. It applies to all aspects of business conduct and is to be followed by all individuals and organizations in the business. However, there is no unanimity of opinion as to what constitutes business ethics. There are no separate ethics of business but every individual and organization in society should abide by certain moral orders.   Definitions of Business Ethics Business ethics can be defined as the systematic study of ethical matters pertaining to the business or related persons and their activities. “Business ethics is the systematic handling of values in business and industry.” —...
Read more

FOUR VIEWS ON CONSUMER DECISION MAKING AND CONSUMER DECISION MAKING MODELS

-
four views on consumer decision making and consumer decIsion making models Decision is the selection of an action from two or more choices. Generally, decision making is regarded as a cognitive process of selecting one from two or more alternative choices; because it is argued that we usually take decisions, after properly evaluating the situations and circumstances. However, there are four different arguments on this. This is known as Four Views on Consumer Decision Making . These are Economic view, Passive view, Cognitive View and Emotional View. The four views explain why individuals behave as they do. The views are also called as Models of consumer decision making. They are Economic Model, Passive Model, Cognitive Model and Emotional Model. Economic Model/ Economic View Economic model is a rational model. As per this view, consumers make decisions in a rational manner, after considering everything about the product. Here, the consumer, examines and evaluates the benef...
Read more